portugal

Before starting to develop a design for Vale Quente wine, we delved into the company’s archives to understand the history of the creation of the wine, its features, as well as the idea and concept conveyed by the previous packaging. And we developed a new design based on the myths and legends of the region, taking as a basis the history of the Portuguese region of Arruda do Vinhos, where this wine is produced.

The popular name for the Arruda do Vinhos area is vale quente, “hot valley”. Locals still believe that the valley is called this because there are witches in it. We thought this had a very strong emotional message and conveyed the mystical component of the magical Vale Quente wine.