We created naming, identity and packaging for animal food. Primal means primeval. Why is the word about something very ancient connected in design with a technological pattern? Many of our actions are determined by an unconscious code. In animals, most of life is governed by primitive behavior: one of the main primitive needs is to obtain food. Catch and eat: this is what was primarily important to our ancestors a long time ago.
This is a code, it is embedded in us by nature and will never disappear, otherwise we will die. Of course, now everything has become much simpler – your pet does not have to be a primal to eat. Its Primal will now feed your pet. That’s why we depicted the code that lives in our animals and in us.
Primal – pets’ code to eat.